[vc_row fullwidth=”true” fullwidth_content=”false” color=”#ffffff” highlight_color=”#0092a2″ highlight_opacity=”1″ size=”26″ line_height=”36″ font_weight=”300″ letter_spacing=”0″ stroke=”0″ stroke_color=”” margin_top=”0″ margin_bottom=”20″ font_family=”none” font_type=”” align=”left” css=”.vc_custom_1533356210095{margin-bottom: 20px !important;}”][vc_column][mk_fancy_title tag_name=”h1″ color=”#0092a2″ size=”34″ font_weight=”300″ font_style=”normal” txt_transform=”uppercase” margin_top=”20″ font_family=”none” responsive_align=”left”]

Option One: Social Media Strategy

[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_padding_divider size=”20″ visibility=”hidden-sm”][vc_single_image image=”2759″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1533356940953{margin-bottom: 0px !important;}”]Before you begin to create a social media marketing campaign consider your business’s goals. Starting an online marketing campaign without considered social media strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost. Ask yourself the following questions:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

It’s important to note that your business type should inform and drive your social media marketing strategy. For example: an e-commerce or travel business, being highly visual, would get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin. With so many social platforms available the skill lies in deciphering which avenue(s) to follow: FB, You Tube, WeChat, Messenger, Linkedin, Instagram, Blogging, Google, Trip Advisor, Vimeo,[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″ visibility=”hidden-sm”][mk_fancy_title color=”#0092a2″ size=”28″ font_weight=”300″ margin_top=”20″ font_family=”none” responsive_align=”left” drop_shadow=”true” shadow_color=”rgba(0,0,0,0.14)”]Spielben & Co will advise you on the best strategy for your business providing a detailed road map including content planning, scheduling and production ideas.[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_padding_divider size=”20″ visibility=”hidden-sm”][vc_single_image image=”2740″ img_size=”full” alignment=”center” style=”vc_box_rounded”][/vc_column][vc_column width=”1/3″][mk_padding_divider size=”80″ visibility=”hidden-sm”][vc_cta h2=”Let Us Help You Choose” txt_align=”center” style=”outline” color=”sky” add_button=”bottom” btn_title=”Take Me There” btn_style=”outline” btn_color=”sky” btn_align=”center” btn_css_animation=”bounceIn” btn_link=”url:https%3A%2F%2Fspielben.com%2Fcontact%2F||target:%20_blank|”][/vc_cta][/vc_column][/vc_row]